Hi, I’m Charlene – a Sydney-based Florist & Stylist! My journey to becoming a florist is a story of rediscovery and passion. For years, I navigated through various careers—lab technician, IT specialist, customer service representative—but despite these roles, I felt a persistent sense of lack, a void that no job seemed to fill. I was lost, tired of the same old routine, and on a quest for purpose and meaning. Then came a turning point. My husband, who noticed the sparkle in my eyes every time I received flowers or created a beautiful arrangement, encouraged me to take a floral workshop. At first, I went along with it simply to appease him, not expecting much. But as I immersed myself in the world of floristry, something magical happened. I found myself completely engrossed, savoring every moment and discovering a deep joy I hadn’t felt in years. It was then I realized that creating beautiful things and spaces was my true calling. I dove headfirst into multiple workshops and courses to hone my skills and understand the business side of floristry. That passion led to the launch of my brand, Lily Jane Florals. Each bouquet and arrangement I craft is a reflection of my journey and love for flowers. I’ve had the pleasure of freelancing and styling venues, bringing unique floral visions to life. The name Lily Jane Florals draws its inspiration from the elegant lily flower, deeply connected to my favorite Saint, Saint Joseph. Integrating my middle name, Jane, adds a personal touch, creating a floral business name that reflects both my admiration for the Saint and my individual identity. Now, every arrangement I create is a testament to finding my purpose and the joy I’ve discovered along the way.